12pm - 1pm

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2016 Mobile Ad Summit
Friday
, 
September 
27
 at 
7:00pm
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Vimeo Staff Picks Screening (SF)

Tuesday
, 
April 
23
 at 
6:30pm
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A night of inspiring Vimeo Staff Picks + live filmmaker commentary! 

A person talking during a film can be the most annoying thing imaginable – unless that person is the director. Join Vimeo curator Meghan Oretsky as she screens a handful of exceptional Staff Picked films with live, unscripted commentary from some of the best creators on Vimeo.


Founded in 2008, Vimeo Staff Picks has emerged as one of the preeminent channels for online video and one of the most coveted awards for young filmmakers, having helped launch the careers of many celebrated directors. Hear from the next generation of storytellers in a format that’s sure to be eclectic and insightful.


Entire program will screen once, then a second time with commentary by the directors.


After the show, grab some Vimeo swag and mingle with other creative professionals over free apps + drinks.

 

5:30PM Doors
6 - 7:30PM Films + commentary
7:30 - 10PM Reception (@ Manny's across the street)

 

RSVP required

[screening + reception are free to attend]

Filmmakers (will update these placeholders once program is finalized)

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The historical Roxie Theater is one of the oldest continuously operated cinemas in the United States.

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About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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